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Donation Day is a day during the month of November when the NaNo nonprofit makes a focused effort to raise funds for Nanowrimo and its other programs. It is typically held in the middle of November and was started in 2009. The NaNoWriMo Writing Marathon happened in 2013 and 2014 and also served as a Donation Day.
The NaNo staff typically will offer a prize for the entire website if a high goal is reached, such as performing a silly dance or singing a song written by themselves (Which NaNo had to do, most recently, in 2012). Frequent updates are released on Twitter on the progression of their goal. Smaller prizes are also offered, such as a piece of merchandise for anyone that donates, or limited-edition or vintage merchandise for random donors.
The 2014 November Donation Day happened on 8 November and featured a Double Up theme. HQ encouraged Wrimos to double things: their word count, donations, daily quota, character deaths... the sky was the limit. Double Up Day raised over $100,000 for NaNoWriMo, nearly double the original $60,000 goal.
In 2015, the #DoubleUpDay theme continued with HQ encouraging Wrimos to double their word count. In addition, the $25 level of donation also gave donors the $50 level's worth of donations. Prizes included an HP Chromebook, signed copies of books (such as The Fault In Our Stars), and a fantasy writing basket from Castle in the Air. NaNoWriMo originally set a goal of $75,000 (which was passed), upped to $100,000 (which was passed), then again to $125,000 (which was also passed.) Donations topped out at over $138,000.
2016 continued the #DoubleUpDay theme and receiving the $50 donor goodies for a $25 donation. Additionally, the $100 donor level came with two posters instead of one, both designed by Jason Munn. Hourly prizes included signed copies of Heartless, an iPad, a Gotham Writers class, and more. Donors such as Marissa Meyer and Zoetic Press offered donor matches for certain hours throughout the day.
The #DoubleUpDay theme continued into 2017, with a fundraising goal of $125,000 and (for the first time ever) a word goal of 125,000,000 words. Additionally, donations of $25 or more received an exclusive Donation Day enamel pin. Marissa Meyer offered a $10,000 match, and Zoetic Press offered an unlimited donation match during one hour. The day topped out at $194,000 and 130,000 words written.
Nanowrimo Needs Guts
In 2011, NaNoWriMo held a midsummer fundraising drive called "Camp and Guts Drive" which sought to raise funds to allow Camp Nanowrimo to become a reality and to facilitate the move of the main NaNoWriMo website from Drupal to Ruby on Rails. The fundraiser had one level--$50--which got the donor goodies specific to the fundraiser - a Camp and Guts Drive bumper sticker, a Camp Nanowrimo poster, and bonus pep talks through the month of November, as well as a special badge on their profile for the 2011 season. It started on May 26 and lasted for two weeks, and was successful in allowing Camp Nanowrimo to run in July and August and getting the website to Ruby on Rails in time for the 2011 season.
Camp NaNoWriMo Donation Days
The April 2015 Camp NaNoWriMo Donation Day came with a Camp Search Party theme. It was held on April 11.
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